Voluntary organic checkoff would be less restrictive

The head of the Organic Trade Association says a private, industry-led organic checkoff will allow more flexibility within a program.

CEO Laura Batcha tells Brownfield a mandatory organic checkoff was estimated to collect between $35 and $40 million dollars annually.  Startup donations for a voluntary program are currently being collected from industry which Batcha says could reach about two million dollars in the short-term.  “We’ll need to build in ways to encourage participation. 

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